An Ecommerce Business Strategy for Small Business in 2021

Ecommerce business has drastically changed the consumers landscape on 2020 due to pandemic.

And there is no doubt that Ecommerce is at an all-time high during this period and shall continue to rise in 2021.

Because there is a huge transformation that took place during this year within a few months.

And this has left an enduring mark on all businesses.

Online spending grew up by 75% and products that were never sold online has now become a listed product in the online marketplace.

Therefore small businesses should look forward the needs for Ecommerce in 2021.

But the thing is what strategy you should be following in 2021?

We will discuss this in detail.

But before that let us look at the global ecommerce trends as of 2020.

The Trend of Global Ecommerce Business as of 2020

The 2020 year has created a history in the entire generation of human beings.

As COVID 19 forced countries to lockdown, travel bans and retail closures.

Ecommerce business is expected to reach an all time high of 14.4 % of total global retail sales in the United States alone.

This has forced consumer to shift to make major purchases online.

And major offline spending has shifted to online spending with the rise of use of internet banking to use of debit and credit cards.

Also Ad cost and online advertising spiked up due to online competition.

Ecommerce development also saw a great spike as more businesses were forced to go online by launching their own ecommerce websites.

However this is expected to fall as soon as the pandemic starts to recovers.

But still there is a great opportunity for Ecommerce Business as online sales is an all time higher.

Therefore Retailers, wholesalers and manufacturers need to rethink about how Ecommerce business could possibly benefit a business in 2021.

What’s New in 2021 in Ecommerce Business?

While COVID 19 is still expected to recover slowly and steadily.

The 2021 period will be a sweet spot for all ecommerce business owners and those who have no presence online would start to migrate their businesses online.

During the pandemic millions of people have shopped online for the first time in the last one year.

Having said that, it is expected that more number of consumer will rush online for purchasing goods and services post 2020.

Therefore ecommerce business as a whole will continue to grow over the next 1 to 2 years not just because of the pandemic.

But because of the seamless availability of good and services online, and shopping online proved this pandemic that it is time saving and easy and safe.

However post pandemic the effect of ecommerce sales may decline.

But as long as COVID 19 continues to stay there is no doubt that ecommerce business will double the sales ratio in the next few years.

And people who hate online purchases may fall a victim of spending their dollars online in goods and services and other essential needs of day to day lives.

But this is all about the consumers, what about vendors and business owners?

Business owners need to rethink about their ecommerce businesses in 2021 and beyond.

What’s your Ecommerce Business Strategy for 2021?

As steadily there is rise of ecommerce business the competition is getting stiff online day by day.

Therefore there will be an ecommerce boom over the years few years.

So as an enterprise, a retailer or a wholesaler it is almost impossible to beat the competition in ecommerce business where major player have already established their presence.

But to overcome the fierce competition, retailers and wholesalers today are adopting the omnichannel marketing strategy.

That means you need to be present on all platforms both offline and online.

Optimize your business offline by opening retail and wholesale marketplace and online there are many possible ways to optimize your business by being across social media channels and other online marketplaces.

And this allows a unified experience for your customers where customer can place an order online but collect their product on order delivery or from your physical store.

Here are some of the Ecommerce business strategy for 2021 that small business owners should look forward.

a) Create an Unified Ecommerce Business Selling Platform

To understand an unified selling platform let us assume a business that is spread across several geographical location, but none of the branches can purchase inventory except sales.

All purchases are made by head office and distributed from head office to the respective branches for sales and sales data get synchronized with head office.

Therefore you can assume an unified selling platform as a centralized system that manages all your sales and purchase data at one place.

Creating an unified selling platform allow you to manage all your sales channel in one place and integrates third-party apps to make it better and provide best user experiences.

For example, if your have an online ERP software or application, the cloud platform allows you to centralize all your customer and product data at one place.  That means a customer may place an order online but collect the order physically from the nearest store location.

This allows  a consistent experience to your customers across various channels because an order may be place from anywhere like your social media channel, your website or your store or any other marketplace.

But if you have an unified way of viewing your data. This would create a be a seamless flow of your product and customer data and view and manage everything at one place.

b) Synchronize product and inventory on real time

The vital parts of any inventory for any kinds of business are its Sales Price, MRP, SKU, Images, and Product description, etc.

Therefore it is mandatory that your product information and data are up-to-date.

But keeping your inventory up-to-date should be applicable across all channels otherwise it would discrepancy of stock and you will fail to replenish your inventory on time.

Therefore to keep your product data and inventory up-to-date an ecommerce business platform must be able to sync all data on real time across all channels.

And you can enjoy seamless productivity and productive results on real time.

c) Improve Mobile Shopping Experience

Did you know that mobile commerce accounts for 9o% of  ecommerce growth.

Therefore providing a best mobile experience to your users is vital for ecommerce growth and development.

Give your user a better User Interface and designer to shop on mobile, but it is not just about UX.

Another vital element of mobile shopping is the loading speed of your website on mobile devices.

Research show that mobile bounce rates are always higher than desktop.

Therefore if your site takes longer than 3 seconds on mobile, consumers will abandon a site immediately.

And the pain areas of most small businesses is that they build custom ecommerce websites that are good for desktops but not at all optimized for mobile.

But today there are much better options for small businesses.

Using the most popular technologies such as WordPress, OpenCart, Magento, PrestaShop, etc. you already get a responsive design.

The solutions is responsive theme that improves your SEO, site speed and overall user experience.

We provide customization on WordPress, PrestaShop and OpenCart Themes for best UX on mobile devices.

This flexibility allows you to extend shopping into any customer
experience, on any device or platform.

c) Use an AMP (Accelerated Mobile Page)

An accelerate mobile page is an open source HTML framework developed by the AMP Open Source Project.  AMP is optimized for mobile web browsing and intended to help webpages load faster.

You can also combine your site with progressive web app that offer an optimal mobile experience across channels and integrate it with accelerate mobile pages that are the foundation of Google’s mobile-first index, which prioritizes mobile optimization in search results.

Progressive web applications (PWAs) combines the best of web and mobile apps that are a type of software application delivered online via. the web,  using common web technologies such as HTML, CSS and JavaScript.

The combination of both of these technologies (PWA+AMP) can lead to better search results, and increased site conversions.

Conclusion:

Ecommerce business will continue to grow more by the year 2021.

But at the same time a stiff competition is expected to rise higher as more businesses would add their products and services online.

To beat this competition small business  should be able cope up with the competition.

That is where we come, we are a team of experts in ecommerce design and development to take care of your ecommerce business.

Whether it is SEO, advertising or page experience you need the best strategies to built your ecommerce business.

The current trend for businesses are going to be omni channel, therefore you need to provide a seamless customer experience to your consumers whether they are shopping online from a mobile device, a desktop, a laptop or in a brick-and-mortar store.

We are here to support, build and grow your business and design and implement a system that will drive profitability for your business.

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