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The e-commerce business has drastically changed the consumer landscape in 2020 due to pandemics.
And there is no doubt that e-commerce is at an all-time high during this period and shall continue to rise in 2021.
Because there is a huge transformation that took place during this year within a few months.
And this has left an enduring mark on all businesses.
Online spending grew up by 75% and products that were never sold online has now become a listed product in the online marketplace.
Therefore small businesses should look forward to the need for e-commerce in 2021.
But the thing is what strategy you should be following in 2021?
We will discuss this in detail.
But before that let us look at the global e-commerce trends as of 2020.
The Trend Of Global Ecommerce Business As Of 2020
The 2020 year has created a history for the entire generation of human beings.
As COVID-19 forced countries to lockdowns, travel bans, and retail closures.
The e-commerce business is expected to reach an all-time high of 14.4 % of total global retail sales in the United States alone.
This has forced consumers to shift to make major purchases online.
And major offline spending has shifted from online spending with the rise of the use of internet banking to the use of debit and credit cards.
Also, Ad costs and online advertising spiked due to online competition.
Ecommerce development also saw a great spike as more businesses were forced to go online by launching their own e-commerce websites.
However, this is expected to fall as soon as the pandemic starts to recover.
But still, there is a great opportunity for an e-commerce business as online sales are an all-time higher. According to one study done in 2022 – Ecommerce online flash sales were up 2.3% compared to 2021, with $9.12 billion spent online.
Therefore, retailers, wholesalers, and manufacturers need to rethink how e-commerce business could possibly benefit a business in 2021.
What’s New In 2021 Ecommerce Business?
While COVID-19 is still expected to recover slowly and steadily.
The 2021 period will be a sweet spot for all e-commerce business owners and those who have no presence online would start to migrate their businesses online.
During the pandemic, millions of people have shopped online for the first time in the last year.
Having said that, it is expected that more consumers will rush online for purchasing goods and services post-2020.
Therefore e-commerce business as a whole will continue to grow over the next 1 to 2 years not just because of the pandemic.
But because of the seamless availability of goods and services online, shopping online proved this pandemic that it is time-saving and easy, and safe.
However, post-pandemic the effect of e-commerce sales may decline.
But as long as COVID 19 continues to stay there is no doubt that the e-commerce business will double the sales ratio in the next few years.
And people who hate online purchases may fall victim to spending their dollars online on goods and services and other essential needs of day-to-day lives.
But this is all about the consumers, what about vendors and business owners?
Business owners need to rethink their e-commerce businesses in 2021 and beyond.
What’s Your Ecommerce Business Strategy For 2021?
As steadily there is the rise of e-commerce businesses the competition is getting stiff online day by day.
Therefore there will be an e-commerce boom over the years few years.
So as an enterprise, a retailer, or a wholesaler, it is almost impossible to beat the competition in the e-commerce business where major player have already established their presence.
But to overcome the fierce competition, retailers and wholesalers today are adopting the omnichannel marketing strategy.
That means you need to be present on all platforms both offline and online.
Optimize your business offline by opening retail and wholesale marketplace and online there are many possible ways to optimize your business by being across social media channels and other online marketplaces.
And this allows a unified experience for your customers where customers can place an order online but collect their product on order delivery or from your physical store.
If you want to know only key points to create your own marketing strategy then I recommend you go through the online marketing strategy presentation consisting of facts and figures backed with Google and business confreres held in the U.A.E. Here are some of the Ecommerce business strategies for 2021 that small business owners should look forward to.
a) Create A Unified Ecommerce Business Selling Platform
To understand a unified selling platform let us assume a business that is spread across several geographical locations, but none of the branches can purchase inventory except sales.
All purchases are made by the head office and distributed from the head office to the respective branches for sales and sales data get synchronized with the head office.
Therefore you can assume a unified selling platform as a centralized system that manages all your sales and purchase data in one place.
Creating a unified selling platform allows you to manage all your sales channels in one place and integrates third-party apps to make it better and provide the best user experiences.
For example, if you have an online ERP software or application, the cloud platform allows you to centralize all your customer and product data in one place. That means a customer may place an order online but collect the order physically from the nearest store location.
This allows a consistent experience for your customers across various channels because an order may be placed from anywhere like your social media channel, your website or your store, or any other marketplace.
But if you have a unified way of viewing your data. This would create a be a seamless flow of your product and customer data and view and manage everything in one place.
b) Synchronize Product And Inventory In Real-Time
The vital parts of any inventory for any kind of business are its Sales Price, MRP, SKU, Images, Product description, etc.
Therefore it is mandatory that your product information and data are up-to-date.
But keeping your inventory up-to-date should be applicable across all channels otherwise it would be discrepancies in stock and you will fail to replenish your inventory on time.
Therefore to keep your product data and inventory up-to-date an e-commerce business platform must be able to sync all data in real time across all channels.
And you can enjoy seamless productivity and productive results in real time.
c) Improve the Mobile Shopping Experience
Did you know that mobile commerce accounts for 9o% of e-commerce growth?
Therefore providing the best mobile experience to your users is vital for e-commerce growth and development.
Give your user a better User Interface and designer to shop on mobile, but it is not just about UX.
Another vital element of mobile shopping is the loading speed of your website on mobile devices.
Research shows that mobile bounce rates are always higher than desktop.
Therefore if your site takes longer than 3 seconds on mobile, consumers will abandon the site immediately.
And the pain areas of most small businesses are that they build custom e-commerce websites that are good for desktops but not at all optimized for mobile.
But today there are much better options for small businesses.
Using the most popular technologies such as WordPress, OpenCart, Magento, PrestaShop, etc. you already get a responsive design.
The solution is a responsive theme that improves your SEO, site speed, and overall user experience.
We provide customization on WordPress, PrestaShop, and OpenCart Themes for the best UX on mobile devices.
This flexibility allows you to extend shopping to any customer
experience, on any device or platform.
d) Use An AMP (Accelerated Mobile Page)
An accelerated mobile page is an open-source HTML framework developed by the AMP Open Source Project. AMP is optimized for mobile web browsing and intended to help web pages load faster.
You can also combine your site with a progressive web app that offers an optimal mobile experience across channels and integrate it with accelerated mobile pages that are the foundation of Google’s mobile-first index, which prioritizes mobile optimization in search results.
The combination of both of these technologies (PWA+AMP) can lead to better search results and increased site conversions.
The e-commerce business will continue to grow more by the year 2021.
But at the same time, stiff competition is expected to rise higher as more businesses would add their products and services online.
To beat this competition small businesses should be able to cope with the competition.
That is where we come from, we are a team of experts in e-commerce design and development to take care of your e-commerce business.
Whether it is SEO, advertising, or page experience you need the best strategies to build your e-commerce business.
The current trend for businesses is going to be omnichannel, therefore you need to provide a seamless customer experience to your consumers whether they are shopping online from a mobile device, a desktop, a laptop, or in a brick-and-mortar store.
We are here to support, build and grow your business and design and implement a system that will drive profitability for your business.
Interesting to see how the website increases sales using OpenCart one page checkout module. Continue to read to get more insight.